Edge Founders are Visionaries. Abstract, non-linear thinkers. Creatives. Experimental and yet organised at some level. Often their drivers link to a higher purpose or motivation, beyond the standard capital/value gain model of 'why start a business?'.
The elevator pitch is an absolute essential for any innovative StartUp or UpStart: it is your handshake. A strong elevator pitch sets a marker in the minds of those you meet of what your work is about. How you deliver the pitch will help form their first impressions of your character, aptitude and credibility as … Continue reading 5 Tips for a Winning Elevator Pitch